I was hired by the Undergraduate Student Government (USG) at the University of Chicago, a $2.5-million-endowed organization overseeing different aspects of student life, to create a consistent sleeve of logos for their 10+ different committees. I also designed key communication materials, like letterheads, that had to be easily-editable by student leaders without access to industry-standard design platforms. My solution? Google Slides!
Tools: Adobe Photoshop, Procreate on iPad, Google Suite
Logo & Brand Design
A year later, I was tasked with managing USG's social media presence (on Instagram) entirely. The posts I designed reached +94.2% accounts and sourced +1365% more engagement. In particular, I helped launch a $10,000 mental health fund that would later distribute hundreds of free seasonal depression kits to students in need. I also worked on Taste of Hyde Park, an effort to support local restaurants and bridge the university to its surrounding community. My designs were distributed as flyers and tote bags to the hundreds of students that attended.
Tools: Adobe Photoshop, Procreate on iPad
